Denis Neagu — Senior Graphic Designer
Case Study 01 — DJI / Action & Pocket Series

Own The Action.

Context

Recurring campaign briefs with broad creative objectives, giving full ownership from concept development to final delivery across every communication format.

Challenge

Translate product features into engaging campaign visuals while working with limited creative direction, using available references and inspiration as a starting point rather than a fixed solution.

Approach

Each campaign was built around a clear visual concept, balancing the energy of the activity with the precision of the product. A cohesive design system ensured consistency across digital, retail, and marketing assets while allowing every execution to feel tailored to its format.

Outcome

Campaigns were published across the distributor's website and communication channels, supporting multiple product launches while maintaining a consistent visual identity across all touchpoints.

DJI Own The Action — metro OOH mockup DJI campaign — Instagram social extension
DJI x Yellow Store — Fiecare unghi. O singura aventura. Billboard DJI Pocket Your World — street level OOH mockup
OOH — Social — Push — Digital adsDenis Neagu
Case Study 02 — Nikon / Z Series

Trust In Every Frame.

Context

Creative campaign for the Nikon Z Series, designed to express the brand's heritage through a contemporary premium visual language across retail and digital touchpoints.

Challenge

Capture over a century of photographic heritage in a modern campaign, creating visuals that felt refined, confident, and relevant without becoming overly nostalgic.

Approach

A restrained design system combined monochromatic imagery, editorial typography, balanced composition, and carefully applied gold accents to reinforce Nikon's premium positioning while maintaining clarity across every campaign asset.

Outcome

The campaign was successfully launched across the distributor's website and marketing channels, delivering a cohesive visual identity adaptable to multiple products within the Nikon Z Series.

Nikon Z Series — Trust In Every Frame, stage screen mockup
Nikon | RED x Yellow Store — Puterea de a schimba cinematografia Nikon — Complete Your Vision, NIKKOR lens campaign Nikon x Yellow Store — Fiecare cadru, o poveste. Wedding campaign RED — Redefine Your Perspective key visual
OOH — Social — Digital ads — PushDenis Neagu
Case Study 03 — BOTB / Best of the Best (UK)

Built to Convert.

Context

Ongoing creative production for BOTB, designing high-performing campaign assets within a fast-moving, conversion-focused digital marketing environment.

Challenge

Maintain creative consistency while producing a high volume of assets that support performance goals without compromising quality or brand standards.

Approach

A systematic design process emphasized hierarchy, readability, and visual impact. Every element—from typography and spacing to contrast and composition—was refined to communicate quickly and effectively across multiple digital formats.

Outcome

Produced a consistent body of campaign work across multiple marketing cycles, delivering production-ready assets that supported BOTB's ongoing digital campaigns and brand presence.

BOTB — Win this Camper + £50,000 BOTB — Own this £685K home in the UK BOTB — Win a Peugeot + £2,000 BOTB — Win this Omega Seamaster BOTB — Win an Aston Martin Vantage BOTB — Win this McLaren 570S
Display banners — Paid social — Campaign assetsDenis Neagu
Case Study 04 — iGaming / Social Media

Fast, Sharp, On Brand.

Context

Creative production for multiple iGaming brands, delivering high-volume social campaigns within regulated markets and established brand systems.

Challenge

Balance speed, consistency, and creative quality while adapting content to diverse campaigns under strict compliance requirements.

Approach

A scalable design process combined strong visual hierarchy, refined typography, thoughtful composition, and cohesive motion principles to create assets that remained clear, engaging, and on-brand across every format.

Outcome

Supported multiple brands with a continuous flow of production-ready campaign assets, ensuring consistent visual communication across fast-moving marketing cycles.

Princess Casino — 330 rotiri fara depunere Las Vegas — 333 rotiri gratis, oferta limitata Luck — 80 rotiri gratuite, Forge of Olympus MegApuesta — 100 giros gratis, 9 Lions Princess Casino — 660 rotiri gratuite, retro TV stack Princess Casino — 330 runde gratis, Big Bass Delta
Social posts — Promo visuals — Recurring seriesDenis Neagu
Selected Work — Freelance / Web

End to End.

Context

Independent web projects ranging from high-conversion landing pages to fully responsive WordPress websites for local businesses, including real estate, e-commerce, and portfolio websites.

Approach

Combining visual design with usability, each project focused on intuitive user journeys, clean layouts, and a cohesive design system carried consistently from wireframes through to development and launch.

Outcome

Successfully delivered responsive, production-ready websites that combined visual quality with functional user experiences, tailored to each client's business goals.

neagudenis.com — responsive photography website, laptop and mobile composite
Excelbet — welcome offer landing page mFortune — welcome bonus landing page Winfest — Book of Dead landing page V1 Winfest — Book of Dead landing page V2
Web design — UI implementation — WordPressDenis Neagu
Capabilities

What I bring to the table

01Graphic Design

Campaign systems across OOH, social, push and digital — designed as one language, not separate files.

02Art Direction

Concept ownership from zero brief to final delivery. I bring the direction — not wait for one.

03Photography

Professional shooting experience — product, portrait, travel. I understand the frame because I create it myself.

04Video & Motion

Cinematic content creation and editing — DaVinci Resolve, color grading, editorial pacing.

05AI-Assisted Concepting

Deliberate use of AI tools to move faster from idea to execution — without losing craft. Direction stays human.

06Web Design

Landing pages and WordPress builds — design thinking that extends into working, responsive products.

Have a project in mind?
Let's give it a direction.

Bucharest, Romania — available for senior design & art direction roles.

Get in touch